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TWICM 191: How a bank CMO builds trust with Laura Lynch
Banking is one of the hardest categories in marketing.
Trust is fragile. Customer expectations are shaped by every app on their phone, not just other banks. And every interaction has the potential to redefine the relationship.
In this episode of That’s What I Call Marketing, Conor Byrne sits down with Laura Lynch, CMO of Bank of Ireland, to explore what it actually means to build a modern banking brand in 2026.
Laura takes us inside Bank of Ireland’s recent brand transformation, including the thinking behind the new “Right With You” platform, the role of customer experience in shaping…
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