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S4 Ep24: The Brand Newsroom: Where Content & PR Come Together. The Building A Legacy Series
PR isn't dead—it's evolved. And most brands are still playing by the old rulebook.
In this episode we sit down with three communications leaders to dissect how modern PR actually works: Pippa Doyle (Global PR at Whoop), Shireen McDonagh (Brand & Content at Legacy Communications), and Niamh Hopkins (Head of Consumer PR at Legacy).
This isn't theory. You'll hear the real story of how an agency changed a client's mind with a single email. Why Whoop runs exclusive events instead of chasing scale. How Krispy Kreme owned the news cycle in 24 hours when Leo Varadkar resigned. And why "freedom…
The skinny
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