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S4 Ep25: Building the Charity Water Brand with Brady Josephson, VP of Brand & Growth
What happens when one of the world’s most innovative nonprofits starts thinking like a modern brand?
In this episode of That’s What I Call Marketing, Conor Byrne sits down with Brady Josephson, VP of Growth and Brand at Charity: Water, to talk about building a brand that competes for hearts, minds and wallets in the same arena as Nike or Netflix, but without their budgets.
They discuss how nonprofits can use brand tracking, future demand thinking, and marketing mix modelling to grow sustainably; how Charity Water turned trust into a growth engine; and why experimentation, intuition, and…
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