Latest / That's What I Call Marketing
The Singles: The hot hits of May with Lucky Saint, Lego & Entertain or Die.
The Singles is back with Tracksuit, taking some of the biggest marketing stories in culture right now and putting them under a bit more pressure using real brand data.
Because the interesting part is rarely just the campaign itself. It is what the campaign reveals about the category, the audience, and the way brands are trying to grow.
In this episode, Conor Byrne is joined by Ed Parkin and Bella Harrison from Tracksuit to explore three very different examples of brands using culture, entertainment, and timing to build relevance.
Lucky Saint shows how alcohol-free beer has moved far beyond…
The skinny
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