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TWICM 212: Canva B2B CMO on B2B Marketing, Enterprise Growth and Building Demand
Meghan Gendelman, CMO, B2B at Canva, joins That’s What I Call Marketing to discuss B2B marketing, enterprise growth, building demand and how Canva is taking a hugely successful product-led business further into the enterprise. This conversation gets into what building a B2B growth engine actually requires: understanding customers, combining product-led and sales-led growth, building brand before buyers enter the market, using data properly and working out where AI genuinely adds value.
In this episode, we cover:
– Why Meghan believes B2B marketing is anything but boring, particularly when you…
The skinny
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