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TWICM 206: Nectar360’s Amir Rasekh on Customer Insight, Retail Media and Agentic Commerce
Amir Rasekh, Managing Director of Nectar360, joins That’s What I Call Marketing to discuss customer insight, retail media, AI-powered measurement and how agentic commerce could change the way people shop.
This episode explains how retail media has evolved from loyalty data, targeted coupons and direct mail into a sophisticated, measurable channel spanning in-store, onsite and offsite media.
In this episode, we cover:
– Why customer insight remains the foundation of effective retail media
– How Nectar360 connects loyalty, insight and retail media in one customer-focused system
– Why brands…
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