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S5 Ep8: Synthetic Research Explained
Synthetic Research Explained, Understanding AI-Powered Audience Testing for Marketers
What is synthetic research and how accurate is it really?
In this episode of That’s What I Call Marketing, Conor Byrne sits down with Dr. Ben Warner, former Chief Data Adviser to the UK Prime Minister and co-founder of Electric Twin, to unpack one of the most talked-about developments in modern market research: synthetic audiences.
This is not ChatGPT pretending to be a consumer. Synthetic research uses real-world survey data, behavioural modelling and large language models to create AI-driven audience…
The skinny
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