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TWICM 221: Make Your Mark Ep 2 with Dee Cunniam of Britvic Ireland
Dee Cunniam, Head of Brand Marketing and Innovation at Britvic Ireland, joins That’s What I Call Marketing to discuss growing iconic Irish brands, leading through change and building a marketing career that keeps moving forward. How do you adapt a much-loved brand without losing what people love about it? Through her work on MiWadi and Ballygowan, Dee explains how consumer insight, product innovation and commercial judgement come together and why 18 years in one business has meant many different careers.
In this episode, we cover:
– How MiWadi responded when concerns about sugar challenged…
The skinny
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