TWICM 217: Rich Silverstein Co-Founder of Goodby Silverstein & Partners on 40 Years in Advertising

That's What I Call Marketing · Sep 29, 2026 · 52m

On the day he retires from Goodby Silverstein & Partners, co-founder Rich Silverstein joins That’s What I Call Marketing to reflect on 40 years in advertising, the making of ‘Got Milk?’ and what makes an idea last. Rich takes us back to the early days of the agency, when a project for Electronic Arts helped turn a group of creatives who wanted to do things their own way into a business. We get into the thinking behind ‘Got Milk?’, the E*TRADE monkey ad and the lizards, and ask whether work made for a different media era could be even more powerful today. Rich is candid about the role of…