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TWICM 204: Why Simplicity Wins in Ad Tech with Limelight Founder James MacDonald
James MacDonald, Founder of Limelight, joins That’s What I Call Marketing to discuss programmatic advertising, building a global ad tech business, AI and why simplicity still matters for marketers today.
This episode explores the journey from Fleet Street advertising sales to modern programmatic technology, through a practical conversation about risk, reinvention, customer focus, remote culture and building technology that solves real problems.
In this episode, we cover:
– What Fleet Street taught James about sales, resilience and asking for the business
– Why helping people buy is more…
The skinny
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