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S5Ep7: What your CFO actually wants to hear from you
What does your CFO actually want to hear from you?
In this episode of That’s What I Call Marketing, Conor Byrne sits down with Michael Kaminsky former analytics leader at Harry’s and Founder & CEO of Recast to unpack the real tension between marketing and finance. After Michael’s Harvard Business Review article on the CMO–CFO relationship circulated widely (and resonated strongly with CFOs and CMOs), this conversation goes deep on:
Why marketing forecasts keep missing
Why finance doesn’t trust marketing numbers
How to talk about ROI and risk credibly
The problem with last-click attribution…
The skinny
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