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S4 Ep26: Mark Ritson on The Biggest Mistakes Marketers Still Make & How to Stop
What happens when one of the world’s most opinionated marketing professors looks beyond 2025 and starts thinking about the 2030s?
In this unfiltered conversation, Mark Ritson joins Conor Byrne on That’s What I Call Marketing for a fast-moving, hilarious, and deeply practical chat about what marketers are getting wrong and what still works.
From pricing and profitability to AI and the Mini MBA, Ritson lays out the truths that most brands quietly ignore:
👉 The real reason discounting destroys long-term value.
👉 Why profitability, not revenue, is the measure that matters.
👉 How brand equity lets…
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