Shows / That's What I Call Marketing
That's What I Call Marketing
That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show features real conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.
Across the episodes, we explore the ideas, decisions and tensions shaping modern marketing: how brands are built, how B2B marketing is changing, how creativity…
Episodes
That's What I Call MarketingS4 Ep21: Kaveri Camire CMO of DXC Technology on Building brand in a tech world
Kaveri Camire, the Chief Marketing Officer (CMO) of DXC Technologies, to delve into the multifaceted world of B2B marketing. Kaveri shares her impressive…
That's What I Call MarketingS4 Ep20: B2B Creativity that drives growth from Brand to Demand with Wendy Walker
B2B marketing doesn’t have to be boring. In this episode, we unpack how creativity drives measurable B2B growth—uniting brand and demand, scaling global ideas…
That's What I Call MarketingS4 Ep19: Kelloggs on Backing The Bird with VP Jenn Carkner & Snr Dir Stephen Duggan
The fastest way to grow 17 brands might be to advertise one. Kellogg’s made a deliberate shift from spreading budget across 17 sub-brands to backing the…
That's What I Call MarketingThe Singles EP9: American Eagle, Ibiza Final Boss, Lavzza Coffee, F1 & Jet2 Holidays with Tracksuit
In this episode of 'The Singles,' we explore a range of exciting topics, from analyzing American Eagle's controversial Sydney Sweeney ad to uncovering the…
That's What I Call MarketingS4 Ep18: How The RealReal is Winning the Luxury Resale Game with Caroline Gardner
The RealReal has become the world’s largest authenticated luxury resale platform — with 38 million members, over 40 million items sold, and a brand people…
That's What I Call MarketingS4 Ep18:THE BATTLE OF THE ROBOTS with (sort of!) Mark Ritson, Prof. Byron Sharp, Prof. Scott Galloway & James Hurman
In this captivating experiment, we bring together ChatGPT and Claude to channel the thoughts and strategies of renowned marketing experts Mark Ritson, Byron…
That's What I Call MarketingS4 Ep 17: Taking Brand to the Boardroom | Matt Herbert (Tracksuit Co-Founder) on Brand, Growth & Global Scale
What does it really take to bring brand into the boardroom—and keep it there? In this episode of That’s What I Call Marketing, I sit down with Matt Herbert…
That's What I Call MarketingThe Singles Ep8: Cannes, Controversy, Telstra, UberEats, AI & more.....
Welcome back Dan and Jasper from Tracksuit to dive into some of the most impactful stories and trends in the marketing industry. Our discussion kicks off with…
That's What I Call MarketingS4 Ep16: Inside Canva’s Move from PLG to Enterprise-Led Growth
What happens when one of the most beloved product-led growth (PLG) companies in the world starts thinking like an enterprise software giant? In this episode of…
That's What I Call MarketingS4 Ep15: How Bold Brands Win Attention (and Keep It) with CMO Kerel Cooper
What does it really take to win attention in today’s chaotic marketing landscape — and keep it? In this episode of That’s What I Call Marketing, I sit down…
That's What I Call MarketingS4 Ep14: The Future of Marketing Is Messy with Stephanie Parry
Stephanie Parry, EVP of Client Management at JellyFish joins to talk about messy marketing. From AI-generated creative to navigating culture clashes in global…
That's What I Call MarketingThe Cannes Sessions - Daily Round Up 19/06/25
Day 4 of the Cannes Sessions and you will heard from David Droga, Billionaire & Passes Founder Lucy Guo, Karen Bennett US MD for Jellyfish, Sarah Vincent…
That's What I Call MarketingThe Cannes Sessions - Daily Round Up 18/06/25
Day 3 from the Cannes Lions Festival of Creativity and we take you behind the scenes of into the judging room, chat to Jimmi McGrath of Droga5 about the…
That's What I Call MarketingThe Cannes Sessions - Daily Round Up 17/06/2025
Day 2 of the Cannes Lions Festival of Creativity - hear from Jame Hurman, CEO of YouTube Neal Mohan speaking at Adweek house and Kevin Freedman on the power of…
That's What I Call MarketingThe Cannes Sessions - Daily Round Up 16/6/25
A round up of all the goings on from the first day of the Cannes, talking about the opportunities for brands to think about agencies outside of the typical…
That's What I Call MarketingThe Singles Ep7: Marketing Hot Takes ELF acquires Rhode & Mark Read Departs & Cannes & An Offer
Dan & Jasper are back with Tracksuit data t delve into the latest news in marketing. We kick off with ELF Beauty's acquisition of Hailey Bieber's Rhode…
That's What I Call MarketingS4 Ep13 Entertain or Die: Unlocking the Secrets of Entertaining Brands
Join us for a deep dive into the 'Entertain or Die' report with Leanne Tomasevic, Head of Insight at Tracksuit, and Dan Salkey, Co-founder and Strategy Partner…
That's What I Call MarketingThe Singles Ep6: Marketing Hot Takes Streaming, Soda & Social with data from Tracksuit
In this episode, Conor, Dan, and Jasper dive into the latest trends in the streaming industry, discussing how platforms like Netflix and Disney Plus are…
That's What I Call MarketingS4 Ep12: The Young Lions
What happens when you give teams of young marketers just two days to tackle a cause-led brief? This episode pulls back the curtain on Ireland’s 2025 Young…
That's What I Call MarketingThe Singles Ep5: Deliveroo, Sunscreen & Lego are the hot topics this week
In this episode of The Singles we focus on DoorDash's acquisition of Deliveroo, the marketing strategies of La Roche-Posay's sunscreen, and Lego's innovative…
That's What I Call MarketingS4 Ep11: Hacking The Human Mind with Richard Shotton
Richard Shotton delves deep into the world of behavioural science, exploring how human psychology profoundly influences marketing strategies. Richard shares…
That's What I Call MarketingThe Singles Ep4: Hot Topics in Marketing, Vrbo Vs AirBnB, Liquid Death, Wrexham & Mo's Moment
The Singles: Hot Topics in Marketing, Vrbo Vs AirBnB, Liquid Death, Wrexham & Mo's Moment Dive into the latest marketing campaigns and strategies from…
That's What I Call MarketingS4 ep10: Why 90% Of Marketing Decisions Are Reversible with Ran Avrahamy, CMO AppsFlyer
What happens when you give a marketer full creative freedom, a food truck, and no permit? You get a marketing lesson you’ll never forget. In this episode of…
That's What I Call MarketingThe Singles Ep3: Hot Topics in Marketing: Insights on Tesla, Puma & Bonds with Tracksuit
nd sales. We go on to discuss Tesla's customer funnel issues and consider the broader implications of celebrity leadership on brand perception. Moving forward…
That's What I Call MarketingS4 Ep 9: Rory Gallery : A Special Sort Of Brand Strategy
In this episode, Rory delves into his extensive career in marketing, sharing his journey from the west coast of Ireland to New Zealand. He discusses his…
That's What I Call MarketingThe Singles Ep 2. Marketing Hot Topics, Brand Britain, Chocolate & Airlines with Tracksuit.
In this episode of 'That's What I Call Marketing, The Singles,' we take a look at the latest hot marketing topics with Tracksuit, the always-on brand tracking…
That's What I Call MarketingS4 Ep8: Why The Best Advertising Should Stir The Pot with Mark Shanley
Guest Mark Shanley, creative director of Adam and Eve DDB talks us through his impressive career journey, from his early days in Dublin working at DDFH&B to…
That's What I Call MarketingThe Singles: The Hot Topics in Marketing discussing Poppi, Guinness, Nike, Reddit & more....with Tracksuit
In this episode of 'That's What I Call Marketing,' Conor Byrne kicks off the new series 'The Singles,' focused on hot marketing topics with expert insights…
That's What I Call MarketingS4 Ep7: Behind the Swedish Curtain: The Daring Strategies That Have Elevated IKEA in The Competitive Canadian Market with Jonelle Ricketts
What happens when an insight from 20 years ago is still relevant today and the ad you made to support that insight 20 years ago is part of popular culture. You…
That's What I Call MarketingS4 Ep6: Behind the Bottle: The Untold Risks & Triumphs of Glendalough's Global Gamble
In this in-depth episode of 'That's What I Call Marketing,' I meet with Gary McLoughlin, a distinguished figure in the Irish marketing landscape and co-founder…
That's What I Call MarketingS4 Ep4: CMO Brit Starr On Why Saying NO Was the Best Career Move
Join us in an engaging and insightful conversation as Brit Starr, the CMO of CreatorIQ, shares her journey and valuable marketing insights on That's What I…
That's What I Call MarketingS4 Ep3: Will AI Uproot The Creative Industry In Ways We Never Imagined - A discussion
Featuring Paul Dervan, Andrew More, Abi Moran & James Dunne This episode of 'That's What I Call Marketing' delves into the transformative role of AI in the…
That's What I Call MarketingS4 Ep2: The Reach Delusion: How Marketers Are Wasting Millions & What You Need To Know
In this compelling episode of That's What I Call Marketing, Conor Byrne sits down with Professor Felipe Thomaz, an Oxford-based academic whose research is…
That's What I Call MarketingS4 Ep1: Inside Diageo: The Untold Challenges Behind Iconic Brands with Gráinne Wafer
In this exciting premiere of Season 4, Conor Byrne hosts Gráinne Wafer on 'That's What I Call Marketing.' Gráinne, a renowned figure in the marketing world…
That's What I Call MarketingWhat The Zuck? Discussing the big changes from Meta with Michael Corcoran
The Singles are shorter episodes where we look at hot topics happening in marketing and get expert reaction and analysis. Would love to know what you think. In…
That's What I Call MarketingS3 Ep49: 2024 A Year In Review with Elena Jasper, Marc Binkley & Vassilis Douros
In this episode, join Conor Byrne as he catches up with Elena Jasper of The Marketing Architects Podcast and Co-Hosts of The Sleeping Barber Podcast Marc…
That's What I Call MarketingS3 Ep48: A Red Star Christmas with RedC Research - The Christmas Special
In this festive episode of 'That's What I Call Marketing,' I review the top Christmas ads of 2024 alongside three guest experts: *Una Herlihy, co-founder of…
That's What I Call MarketingS3 Ep47: Marketers 2025 Toolkit - with WARC's Imaad Ahmed
2024 is nearly over us so a perfect time to look ahead to 2025. In today's episode I delve into the future of marketing with Imaad Ahmed, Head of WARC Advisory…
That's What I Call MarketingTop of the Marketing Charts - November 2024
November 2024 was a whirlwind in the marketing world, full of headline-grabbing moments, and lessons you can’t afford to ignore. If you’re looking to sharpen…
That's What I Call MarketingS3 Ep46 Craft & Creativity: Elevating B2B Marketing with Sarah Higgins
In this episode of 'That's What I Call Marketing,' host Conor Byrne meets Sarah Higgins, a seasoned marketing professional with over 25 years of experience in…
That's What I Call MarketingLive Episode: S3 Ep45 The Power of Play in Brand Experience
Recorded in front of a live audience, 'That's What I Call Marketing' in association with Neon Agency explores the transformative power of play in the world of…
That's What I Call MarketingS3 Ep44: Direct Mail Lessons for Attention Seeking Marketers with Nishma Patel Robb
Nishma Patel Robb is a dynamic leader with a career spanning over 30 years, focused on innovation, marketing, and social impact. Her tenure at Google, where…
That's What I Call MarketingS3 Ep43: Video LOVES The Radio Star
A two part episode coming from Radiocentre featuring Andrew Tindall and Steve Keller. Andrew Tindall is Senior Vice President of Global Partnerships of…
- That's What I Call Marketing
Will Smith, Nomad & Lip Dub - short
This content is in French, Italian and Spanish. Obviously That's What I Call Marketing is a global podcast reaching audiences far and wide. As part of this…
That's What I Call MarketingTop of the Marketing Charts - October 2024
In this episode of 'That's What I Call Marketing,' we take a recap on a bustling October in the marketing world, filled with hits, misses, controversies, and…
That's What I Call MarketingS3 Ep42: Making Sponsorships Bloom
In this episode, we unravel the complexities of sponsorship valuation and strategic marketing, offering valuable insights for brands and rights holders. Learn…
That's What I Call MarketingS3 Ep41: How Branding Shapes Perception in a Changing World with Mark Kingsley
Today’s guest is Mark Kingsley, an award winning designer, brand strategist and author of the Universal Principles of branding. During the conversation, as…
That's What I Call MarketingS3 Ep40:Unlocking the Power of Culture through Curiosity with Dr. Marcus Collins
In this captivating episode of 'That's What I Call Marketing,' I sit down with Marcus Collins, the brilliant author of For The Culture and Clinical Assistant…
That's What I Call MarketingRocking Marketing - a new TWICM Record
It was time for That's What I Call Marketing to extend from the spoken word and into the realm of music videos. This is the debut track from That's What I Call…
That's What I Call MarketingS3 Ep39: The B2B Power Shift & What Marketers Must Do with Andrew Haussegger
n this episode of 'That's What I Call Marketing,' host Conor Byrne sits down with Andrew Haussegger Co-Founder of Green Hat to talk about their recent research…
That's What I Call MarketingS3 Ep 38: From Good Old Boots to WOW Boots with Peter Markey, CMO Boots
In this episode, Peter Markey, Chief Marketing Officer of Boots & 2023 Marketer of the Year talks about how he is managing the legacy of the 175 year old Boots…
That's What I Call MarketingTop of the Marketing Charts - Sept 2024 (the notebookLM hosts)
As I continue to invest time in AI and discover the impact and implications it is and will have on our industry, I have used NotebookLM to create this…
That's What I Call MarketingTop of the Marketing Charts - Sept 2024
Check out the newsletter here for supporting charts and links: https://www.thatswhaticallmarketing.com/post/top-of-the-marketing-charts-sept-2024 In this…
That's What I Call MarketingS3 EP37: Living Your Brand Promise with CMO Greta Hammel
Greta Hammel is CMO of Promise Gluten Free Bread & Gallaghers Bakehouse. Greta is a seasoned marketing expert with incredible experience in global brands like…
That's What I Call MarketingS3 EP36: Total Brand Value with Shane McGonigle & Damian Devaney
In this episode of 'That's What I Call Marketing,' host Conor Byrne is joined by CEO of the Marketing Institute Shane McGonigle & Damian Devaney Partner at TBV…
That's What I Call MarketingS3 Ep35: Advertising. The Weak Force with Prof. Koen Pauwels
In this episode of 'That's What I Call Marketing,' host Conor interviews Professor Prof. Koen Pauwels, a distinguished marketing expert from Northeastern…
That's What I Call MarketingS3 Ep34: The Marketing Scientist with Peter Hammer (the actual marketing scientist!)
Peter Hammer is in fact The Marketing Scientist. In a genius move while working at the Ehrenberg-Bass Institute for Marketing Science he claimed the domin and…
That's What I Call MarketingTop of the Marketing Charts - August 2024
Explore the top marketing highlights from August. Dive into Sportsbet's engaging 'Elite Average Games' campaign, X's (formerly Twitter) legal battle to reclaim…
That's What I Call MarketingS3 Ep33: The Cannes Sessions with James Hurman and Jimmy Knowles
Another two part episode to conclude our Cannes Sessions. First up is James Hurman, founder of Previously Unavailable and Co-Founder of Tracksuit and he is…
That's What I Call MarketingS3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
Jon Lombardo and Peter Weinberg built a reputation as the gurus of B2B marketing, being named as the Les & Peter of B2B Marketing (by Les and Peter) and they…