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S4 ep10: Why 90% Of Marketing Decisions Are Reversible with Ran Avrahamy, CMO AppsFlyer
What happens when you give a marketer full creative freedom, a food truck, and no permit? You get a marketing lesson you’ll never forget.
In this episode of That’s What I Call Marketing, I’m joined by Ran Avrahamy, Chief Marketing Officer at AppsFlyer, who shares the wild journey of building a global brand—from a 13-person startup to a team of over 100 marketers across 20+ countries.
We talk about:
Why there’s no playbook for marketing success—and why that’s a good thing
The power of creative risk-taking (including his near-arrest in San Francisco)
How to build culture that scales without…
The skinny
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