S4 Ep 17: Taking Brand to the Boardroom | Matt Herbert (Tracksuit Co-Founder) on Brand, Growth & Global Scale

That's What I Call Marketing · Jul 29, 2025 · 30m

What does it really take to bring brand into the boardroom—and keep it there?

In this episode of That’s What I Call Marketing, I sit down with Matt Herbert, co-founder of Tracksuit, for a conversation that moves fast—just like the rocket ship he’s helping build. We talk Series B funding, global expansion (from Bondi to Brooklyn), burnout, brand belief, and why Tracksuit is obsessed with making brand tracking a business conversation, not just a marketing one.

If you're trying to bridge the gap between marketing and the C-suite, or building a brand with B2B swagger, this one's for you.

03:10 –…