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S4 Ep16: Inside Canva’s Move from PLG to Enterprise-Led Growth
What happens when one of the most beloved product-led growth (PLG) companies in the world starts thinking like an enterprise software giant?
In this episode of That’s What I Call Marketing, I sit down with Emma R, Global Head of Demand at Canva, to explore the company's fascinating evolution—from a self-serve tool for creatives to a serious enterprise-grade platform used by the world’s biggest brands.
We discuss:
*Why B2B marketing needs more emotion and less jargon
*How Canva blends fun with functionality (yes, even for the C-Suite)
*The role AI is playing across both product and marketing…
The skinny
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