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S4 Ep2: The Reach Delusion: How Marketers Are Wasting Millions & What You Need To Know
In this compelling episode of That's What I Call Marketing, Conor Byrne sits down with Professor Felipe Thomaz, an Oxford-based academic whose research is reshaping how marketers approach media planning and campaign strategy. From his unconventional journey — starting in Brazil, moving through a myriad of industries, and landing at the University of Oxford — to his groundbreaking work on marketing effectiveness, Felipe shares insights that every marketer needs to hear.
Key topics include:
The Role of Media Synergies and Complementarity: Felipe explains why combining media channels isn’t just…
The skinny
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