Latest / That's What I Call Marketing
S3 Ep40:Unlocking the Power of Culture through Curiosity with Dr. Marcus Collins
In this captivating episode of 'That's What I Call Marketing,' I sit down with Marcus Collins, the brilliant author of For The Culture and Clinical Assistant Professor of Marketing at the Ross School of Business, University of Michigan. This episode covers his work for Beyonce where he learnt so much about where the Queens tribe wanted to be to his work understanding and influencing culture today.
We dive deep into Marcus's fascinating story, exploring how his early admiration for icons like Michael Jackson and Boyz II Men shaped his career aspirations. Marcus opens up about the challenges he…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.