Latest / That's What I Call Marketing
The Singles Ep6: Marketing Hot Takes Streaming, Soda & Social with data from Tracksuit
In this episode, Conor, Dan, and Jasper dive into the latest trends in the streaming industry, discussing how platforms like Netflix and Disney Plus are evolving towards profitability and profitability metrics. They also explore the impact of legacy brands like Sprite and Dr. Pepper reigniting historic campaigns to connect with newer generations. Additionally, the team talks about the importance of integrating connected TV into advertising strategies and how modern brands can stay culturally relevant. Finally, the conversation touches on the expansion of marketing APIs to platforms like…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.