Shows / That's What I Call Marketing
That's What I Call Marketing
That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show features real conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.
Across the episodes, we explore the ideas, decisions and tensions shaping modern marketing: how brands are built, how B2B marketing is changing, how creativity…
Episodes
That's What I Call MarketingS3 Ep31: The Cannes Sessions with Gerry D'Angelo (Pt1) followed by Mark Noble & Peter Dobbyn (Pt2)
A two part episode as part of the Cannes Sessions. Brought to you by Freedman International & your host Conor Byrne https://www.linkedin.com/in/conorbyrne/…
That's What I Call MarketingS3 Ep30 (episode 100): The Cannes Sessions with Mauro Porcini, SVP and Chief Design Officer of PepsiCo
Today actually marks episode 100 of That's What I Call Marketing and in this episode we get to meet Mauro Procini SVP and Chief Design Officer of PepsiCo and…
That's What I Call MarketingTop of the Marketing Charts - Jul 2024
Bringing you the latest news and trends in marketing from July 2024. This episode takes a look at some of the recent developments in AI and what that means for…
That's What I Call MarketingS3 Ep29: Marketing Team of the Year with Kevin Kent of Laya Healthcare
Kevin Kent heads up Marketing and Consumer Sales at Laya Healthcare, one of Ireland’s three (current) healthcare providers, which recently won the prestigious…
That's What I Call MarketingS3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
This is a 2 part episode with two wonderful guests. PART ONE First up is the brilliant Karen Nelson-Field, I had such a laugh recording this with Karen, as you…
That's What I Call MarketingS3 Ep27: The Cannes Sessions with Mark Ritson
Well for many my guest today needs no introduction, he is the outspoken marketing professor, no it's not Scott Galloway, it is the one and only Mark Ritson. We…
That's What I Call MarketingS3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer, Huge
In this engaging episode of 'That's What I Call Marketing,' I meet Chidi Achara and delve into his journey in the advertising and marketing world. The…
That's What I Call MarketingS3 EP25: Building A Legacy Series, Part 3: Going for Gold
Welcome to the third episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this…
That's What I Call MarketingTop of the Marketing Charts - June 2024
What was top of the marketing charts in June 2024? Explore how brands activated around major sports events like Euro 2024 and Copa America, including standout…
That's What I Call MarketingS3 EP24: Building a $1Billion Global Brand
Todays guest is Colin Westcott Pitt, Global Chief Brand Officer with Glanbia Performance Nutrition. And today we are talking about building a ONE Billion…
That's What I Call MarketingVol6: The Cannes Sessions - Daily Round Up
Cannes ends today Friday so this is the final daily round up for this year. A shorter episode today, but I chat to Clare Molyneaux of Pubilcis France, one of…
That's What I Call MarketingVol5: The Cannes Sessions - Daily Round Up
A bumper edition of the Cannes Sessions Daily Round Up today. I started the day over at the LinkedIn rooftop where all things B2B have been discussed all week…
That's What I Call MarketingVol4: The Cannes Sessions - Daily Round Up
Day 3 of Cannes is over, well for me, most other people seem to be at parties! Another big day so much going on, and today's daily round up aims to catch you…
That's What I Call MarketingVol3: The Cannes Sessions - Daily Round up
Day Two of Cannes Lions 2024 is over and once again I caught up with Colin Lewis to bring you the low down from the festival, from the themes, to the talks we…
That's What I Call MarketingVol2: The Cannes Sessions - Daily Round Up
The Cannes Lions Festival of Creativity started today with a full day of events in the Palais and across the rest of Cannes, every beach, coffee shop, hotel…
That's What I Call MarketingThe Cannes Sessions - Daily Round Up
The Cannes Lions Festival 2024 is yet to start so today's round up is a preview of what is to come at the festival this year. In this episode I am joined by…
That's What I Call MarketingS3 EP23: Building A Legacy Series, Part 2: Creativity Matters
Welcome to the second episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this…
That's What I Call MarketingS3 Ep 22: Creative, Yachts and Apple Spritzers, with Marc Binkley & Vassilis Douros
The Mindless Marketer Series is back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing…
That's What I Call MarketingTop of the Marketing Charts - May 2024
Join us as we delve into the top marketing insights of May 2024, featuring pretesting debates, expert opinions, and the latest ad campaigns. From Tango's new…
That's What I Call MarketingS3 Ep21: Building A Legacy Series Part 1, Building An Agency
Welcome to the first episode of "Building a Legacy," a new three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In…
That's What I Call MarketingS3 Ep20: Out-Thinking the Competition
Peter Field said “Any brand with ambitions beyond its budget needs to see this”. He was referring to Bountiful Cows IPA data fueled study which analysed 256 ad…
That's What I Call MarketingS3 Ep19: Inclusion In Action, Panel Discussion Part Two
In the 2nd part of the series Inclusion in Action I am joined by guests Dr. Camille White, Chloe Davies, and Anike Mlemchukwu shared their unique perspectives…
That's What I Call MarketingS3 Ep18: A Fresh Take on Traditional Media: A panel of industry Leaders Explore the Evolution of Established Media
Traditional (or established) media is having somewhat of a resurgence, the pendulum is certainly swinging to a more balanced view. We have the likes of Nils…
That's What I Call MarketingTop of the Marketing Charts - April 2024
Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discusses…
That's What I Call MarketingS3 Ep17: IAPI Cannes Young Lions
Today’s episode is live from Whelans in Dublin at the IAPI Cannes Young Lions competition showcase. The Young Lions competition gives the next generation of…
That's What I Call MarketingS3 Ep16: Curiosity United, with Ellie Norman
Today’s guest is the fascinating Ellie Norman, Chief Communications Officer at Manchester United. This is a wonderful story of embracing challenges, from…
That's What I Call MarketingS3 Ep15: The Mindless Marketers Series
The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today Vassilis Douros and Marc Binkley join me in a humorous exploration of some…
That's What I Call MarketingS3 Ep 14: Inclusion in Action - Part 1
In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega phone”…
That's What I Call MarketingS3 Ep13: The Magic of Numbers with Dr. Grace Kite
Dr. Grace Kite is Founder and CEO of Magic Numbers and Magic Works Training. Her career is distinguished by a blend of academic excellence and practical…
That's What I Call MarketingTop of the Marketing Charts - March 2024
This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE…
That's What I Call MarketingS3 Ep12: B2B Marketing: Time for a Reboot - Panel Discussion with the Indie List CMO Collective and Business Plus
In this episode of 'That's What I Call Marketing', Conor Byrne hosts a B2B Marketing panel discussion with Tara O'Sullivan CMO of Zevo Health, Caroline Kelly…
That's What I Call MarketingS3 Ep11: Unlocking Marketing with Empathy & Experimentation with Jessica Gilmartin
Chief Revenue Officer of Calendly,Jessica Gilmartin, is today's guest on That's What I Call Marketing. Today we cover so much in a fascinating and fun…
That's What I Call MarketingS3 Ep10: The Power of Marketing Effectiveness, with Tom Roach
In this episode of 'That's What I Call Marketing,' I get to interview Tom Roach. Tom is a highly respected figure in the marketing world, renowned for his…
That's What I Call MarketingS3 Ep09: It Depends with Dentsu COO Ian McGrath
Newly appointed Chief Operating Officer of Dentsu Ian McGrath took time out before starting his new job to reflect on his career to date and his perspective on…
That's What I Call MarketingS3 Ep08: Live with Prof. Karen Nelson-Field: The Attention Economy
Prof. Karen Nelson-Field, the leading authority in the area of attention, joined That’s What I Call Marketing to record Live Vol.2. The episode covers various…
That's What I Call MarketingS3 Ep07: Drinks, Data & Decisions
Today’s guest is Mark Sandys, Chief Innovation Officer at Diageo. The conversation covers so many aspects of marketing that Mark has seen throughout his…
That's What I Call MarketingS3 Ep06: The Super Bowl 2024 Ads Special
Panel: Kerri Martin is CMO of Goosebumps Brand Advisors and previously held senior roles at Melt, BBDO, VW, BMW and Harley Davidson. Dave Horton and Matthew…
- That's What I Call Marketing
S3 Ep05 At The Pendulum Summit
Attending Pendulum Summit 2024 host Conor Byrne got to meet and speak to 6 of the amazing speakers. This episode is made up of 6 short interviews and is less…
That's What I Call MarketingS3 Ep04 Frankly Speaking with Michael Corcoran
When Michael Corcoran, the former head of social at Ryanair, left his role in 2023 it sent shocks through marketing circles. Guillaume Huin, the head of social…
That's What I Call MarketingS3 Ep03: Mastering Simplicity with Margaret Molloy
Just days before Margaret formally announced she was to leave her role as CMO at Siegel & Gale she joined That's What I Call Marketing live from New York and…
That's What I Call MarketingS3 Ep02 AI and Marketing with Maryrose Lyons
In this episode of 'That's What I Call Marketing', we have a deep dive into AI's impact on the marketing landscape with respected digital marketer and AI…
That's What I Call MarketingS3 Ep01 Proper Marketing with Dom Dwight
Season 3 kicks off with the fantastic Dom Dwight of Bettys & Taylors of Harrogate. You may know Bettys and Taylors for their brand Yorkshire Tea and during his…
That's What I Call MarketingS2 Ep38: 2023 A Year In Review
As we come to the end of the year, here comes the reflection episode. But this one is a bit different, as it is a coming together of some amazing marketing…
That's What I Call MarketingS2 Ep37: The Christmas Special
Christmas and marketing all wrapped up in one perfect episode. Emer McCarthy Senior Brand Manager at Diageo and Paul Mallon Head of Special Ops at Lucky…
That's What I Call MarketingS2 Ep36: Building BBH with Creativity and Kindness
Karen Martin CEO of BBH London and Dublin joins to talk about how she is continuing to build the legacy at BBH through creativity and kindness. Karen started…
That's What I Call MarketingS2 Ep35: Unmasking The Family Fallacy
Today’s episode features Laura Daley and Eimear Fitzmaurice from Folk Wunderman Thompson, a Dublin-based advertising agency. Laura and Eimear join to discuss a…
That's What I Call MarketingS2 Ep34: The power of podcasts for brands
If you listened to radio anywhere in the UK or Ireland in the 90s you heard the dulcet tones of Dusty Rhodes, from Sunshine 101 to Atlantic 252 and onto Irish…
That's What I Call MarketingS2 Ep33: Ferocious Fame with Nils Leonard
Nlis Leonard is co-founder of Uncommon Studios and while visiting Dublin he took time out to talk to That's What I Call Marketing, we met up at Windmill Lane…
That's What I Call MarketingS2 Ep32: Brand Health For Everyone, with Connor Archbold
If you don't know how your brand is doing by measuring it you are working in the dark, only able to know how your marketing works through short term sales, and…
That's What I Call MarketingS2 Ep31: Who won the World Cup, with Daragh Persse
The world of sports sponsorship is fun and complex and often hard to cut through in. So fresh out of the Rugby World Cup I spoke to Sponsorship expert Daragh…
That's What I Call MarketingS2 Ep30: Making the most of your media
Today I am joined by Tom Ollerton founder of Automated Creative who use AI driven creative and social insight to optimise ad performance and tell brands why…
That's What I Call MarketingS2 Ep29: The Culture of Marketing, with Aamir Allibhoy
To mark our 50th episode we travel to Saudi Arabia to meet Aamir Allibhoy who is CMO of Tim Hortons Middle East. Aamir spent over 20 years agency side with…
That's What I Call MarketingS2 Ep28: The Business of B2B Brand with Rachel Fairley
Rachel Fairley an international marketing leader and brand strategist who specialises in revitalising brands to drive growth. Whether consulting with Siemens…
That's What I Call MarketingS2 Ep27: Remaining Relevant with Richard Carr, Accenture Song
Richard Carr heads up Accenture Song in Ireland and we met in their offices in Smithfield Dublin to talk about the things Richard is seeing in his new role. We…
That's What I Call MarketingS2 Ep26: LIVE @HubSpot House with Paul Dervan of Miro
This is a LIVE episode recorded at HubSpot House, Dublin. Paul Dervan joined this live show to reflect on his tenure as CMO of the National Lottery in Ireland…
That's What I Call MarketingS2 Ep25: LIVE @HubSpot House with Caroline Donnellan of Sky Ireland
This is a LIVE episode recorded at HubSpot House in Dublin. This episode is with Caroline Donnellan, Director of Brand and Marketing of Sky Ireland. Caroline…
That's What I Call MarketingS2 Ep24: There Is Nature & Everything Else Is Designed
Design is everywhere, but we interact with it so seamlessly we forget. Image Now was founded 30 years ago and Dave Torpey and Darrell Kavanagh have spent that…
That's What I Call MarketingS2. Ep 23: What is a Fractional CMO?
Brooke Janousek has been working as a Fractional CMO for almost two years so who better to tell us what a fractional CMO actually is, what it does, when you…
That's What I Call MarketingS2 Ep 22; The Distinctiveness Episode
In defence of distinctiveness Cathal Gillen is co-founder of Distinctive Brand Asset Research & Tracking agency Distinctive BAT. Cathal has a background agency…
That's What I Call MarketingS2. Ep 21: Dr. Emmanuel Probst, The Art and Science of Brand Transformation
This episode is with Dr. Emmanuel Probst Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles where…