Shows / That's What I Call Marketing
That's What I Call Marketing
That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show features real conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.
Across the episodes, we explore the ideas, decisions and tensions shaping modern marketing: how brands are built, how B2B marketing is changing, how creativity…
Episodes
That's What I Call MarketingS2. Ep 20: Leigh Barnes, How Brand is Performing
Leigh Barnes is Chief Customer Officer at Intrepid Travel and joins to discuss how he turned his back (sort of) on decades of performance marketing, went big…
That's What I Call MarketingS2. Ep.19: The Marketing Academy with Sherilyn Shackell
Sherilyn Shackell Founder & CEO of The Marketing Academy. The Marketing Academy is an international not for profit organisation dedicated to inspiring and…
That's What I Call MarketingS2. Ep 18: Tooheys, a new lease of life with Chris Allan.
Chris Allan is Head Marketing Core Beer at Lion in Australia and part of his role is owning the Tooheys Brand. I recently saw that this classic Australian beer…
That's What I Call MarketingS2. Ep. 17: Modern Marketing Dilemmas with Mary Kyriakidi
Modern Marketing Dilemmas with Mary Kyriakidi Global Thought Leader, Insights by Kantar. Mary and the team at Kantar recently released Modern Marketing…
That's What I Call MarketingS2. Ep. 16: 10 Years on: Peter Field & The Long and Short Of It.
Peter Field discusses 10 years of the Long and Short Of It. Peter is known as one of the two Godfathers of Effectiveness - along with Les Binet. And that comes…
That's What I Call MarketingS2. Ep 15: Live at the European Sponsorship Association
This episode was recorded live at the European Sponsorship Association event. Speaking to Aidan McLaughlin Director of ESG Brand at Indeed. This conversation…
That's What I Call MarketingS2. E.14: "I absolutely love what I do" with Rita Kirwan, Marketing Director Aldi
Rita Kirwan is Marketing Director at Aldi, and let’s face it a bit of Irish Marketing Royalty. The title of this episode says it all, Rita just loves what she…
- That's What I Call Marketing
S2. Ep. 13: Sustainability Marketing with Maddy Cooper
Maddy Cooper is Founder and CEO of Sustainability Marketing agency Flourish. With over 20 years of agency experience Maddy has designed sustainability…
That's What I Call MarketingS2. Ep. 12: Delusions of Brandeur with Dr Draper
Dr Draper - author, Associate Creative Director and Head of Copy Ryan Wallman is todays guest. Ryan works at Wellmark, a Melbourne-based creative agency that…
That's What I Call MarketingS2. Ep11: Jon Lombardo talks B2B Marketing and building it over time
Jon Lombardo, Global Head of Research at the LinkedIn B2B institute is today's guest. In his role Jon researches how brand marketing contributes to cash flows…
- That's What I Call Marketing
S.2. Ep.10: The Power of storytelling and Intuition with Carmen Bryant, VP Marketing at WizeHire
Speaking to me from Brooklyn in New York I am joined by VP of marketing at WizeHire Carmen Bryant. Carmen is an international speaker and strategic business…
- That's What I Call Marketing
S.2. Ep.9: Creatively Creating Future Demand with James Hurman
James Hurman is author of the Case for Creativity, the Creative Effectiveness Code and Future Demand. James is an award-winning planning director, 2013 named…
- That's What I Call Marketing
S.2 Ep.8: Influencer Marketing with Vanessa Sawyerr
The Influencer Marketing Industry is set to grow to approximately $21.1 Billion in 2023 yet it remains a complex area with many marketing leaders trying to…
- That's What I Call Marketing
S2. Ep 7: Andy Nairn "The art and science of luck"
Andy Nairn is one of the world's most respected and awarded brand strategists and one of the founders of Lucky Generals, one of the most highly regarded…
- That's What I Call Marketing
S2. Ep.6: Debbie Millman "Why Design Matters"
Debbie Millman, host of the hugely successful podcast Design Matters, joins Conor in this episode. Debbie discusses her not-so-straightforward path to becoming…
- That's What I Call Marketing
S2. Ep5: Colin Lewis "Powering Through Your Marketing Career"
With Colin Lewis, Marketing Week Columnist, speaker and consultant with over 25 years hands-on international experience in the UK, Australia, New Zealand, Hong…
- That's What I Call Marketing
S2. Ep4: Superbowl 2023 - the ads episode
The multi-million dollar, star-spangled Superbowl ads are the focus of this special podcast episode. Conor discusses this year's heavy-hitters with people who…
- That's What I Call Marketing
S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
Prof. Jenni Romaniuk gave us her first interview discussing her new book Better Brand Health. Jenni Romaniuk is Research Professor and Associate Director of…
- That's What I Call Marketing
S2. Ep2: Judy Nam "Marketing For And To Small Businesses"
With Judy Nam, Vice President of Small Business Marketing at Indeed, Judy shares why she is so passionate about helping small businesses to be successful and…
- That's What I Call Marketing
S2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader"
With Thomas Barta. The new year is always a time when we think about our careers, goals, development plans. So what better time to have author of the #1…
- That's What I Call Marketing
S1. Ep 21: End of Year Marketing Panel
Cliona Hayes (Indeed, Brand Director), Trish Butler (Compliance and Risk CMO), Kevin Kent (Laya Healthcare, Head of Marketing) and Daragh Byrne (SoftCo, CMO)…
- That's What I Call Marketing
S1. Ep20: Jan Gooding "In The Wrong Dream - Part Two: The Client Years"
With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's…
- That's What I Call Marketing
S1. Ep19: Jan Gooding "In The Wrong Dream - Part One: The Agency Years"
With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's…
- That's What I Call Marketing
S1. Ep18: Meldrum Duncan "Curiosity Probably Won't Kill The Cat, Or The Cat-food Brand We Made Up"
With Meldrum Duncan, Founder of Curious Industry. The alternate title to this episode is "How do you connect what you do with what consumers want". Isn't that…
- That's What I Call Marketing
S1. Ep17: Anthony Fletcher "From Graze to Glaze"
With Anthony Fletcher former CEO of Graze and Founder of Urban Legends Doughnuts. Anthony got started in marketing by knocking on the door of Innocent…
- That's What I Call Marketing
S1. Ep16: Loretta Dignam "Marketing & Menopause"
With Loretta Dignam, Founder of the Menopause Hub. Loretta has a marketing career that you can only marvel at working with Mars, Diageo, Kerry Foods and Jacobs…
- That's What I Call Marketing
S1. Ep 15: Tara O'Sullivan "B2B - Lessons In Marketing To People"
With Tara O'Sullivan, VP of Marketing at Omnipresent. This Week, Conor is joined by Tara O'Sullivan, VP of Marketing at Omnipresent. Tara has over 25 years of…
- That's What I Call Marketing
S1. Ep14: Jonnie Cahill "There Was No Masterplan"
With Jonnie Cahill, CMO Heineken USA. This week, Conor is back with a new episode and welcomes his first ever live guest for TWICM! Jonnie Cahill became the…
- That's What I Call Marketing
S1. Ep 13: Lessons In Leadership
In this shorter episode host Conor Byrne revisits some of the lessons in leadership he has heard from global marketing leaders, from lessons you learn early as…
- That's What I Call Marketing
S1. Ep12: That Didn't Go Quite To Plan
In this shorter episode host Conor Byrne revisits some of the brilliant stories from global marketing leaders of when things didn't quite go to plan, including…
- That's What I Call Marketing
S1. Ep11: How It Was Made
In this shorter episode we revisit some of the stories from the first ten shows. Today we go behind the scenes and hear the stories of how some world famous…
- That's What I Call Marketing
S1: Ep10: Richard Petrich "Its Web3, But Not As We Know It"
This week, you can hear host Conor Byrne learn live as he delves into the world of Web3 and more with Richard Petrich founder of the agency 'The Value of We'…
- That's What I Call Marketing
S1. Ep9: Damian Devaney "Transformers, Marketers In Disguise"
This week, Conor is joined by Damian Devaney to talk about finding the right people and creating the right environments with the collective skills to succeed…
- That's What I Call Marketing
S1. Ep8: Diarmuid McSweeney "How This Brand Grows"
In this week’s episode, Conor Byrne is joined by Diarmuid McSweeney, Co-Founder and CMO at Gym+Coffee. Created in 2017, the brand has achieved incredible…
- That's What I Call Marketing
S1. Ep7: Paul Feldwick "How To Play The Fame Game And Win"
Conor is joined by Paul Feldwick, author of two books, The Anatomy of Humbug and Why Does the Peddler Sing? He is a leading strategy thinker and formerly head…
- That's What I Call Marketing
S1. Ep6: Emer McCarthy "It’s Not Luck, It’s Insights"
Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. This…
- That's What I Call Marketing
S1. Ep5: Doug Cameron "Bagpiper to David Ogilvy-inspired Advertiser"
In this week’s episode, Conor Byrne chats to Doug Cameron, Founder and CEO of DCX. Doug, from his home in Brooklyn New York, reveals how he met advertising…
- That's What I Call Marketing
S1. Ep4: Paul D'Arcy "Building an Army of Experts for your Brand"
This week, Conor chats with Paul D’Arcy, CMO of Miro and named one of the top 100 most innovative CMO’s in the world. Paul has worked for highly impressive…
- That's What I Call Marketing
S1. Ep3: Kay McCarthy "How Brands Remain Relevant"
In this week’s episode, Conor Byrne is joined by Kay McCarthy, Founder and MD at MCCP, and a global brand strategy leader in her field. At Diageo, Kay shaped…
- That's What I Call Marketing
S1. Ep2: Paul Dervan "Boxer Briefs to Flawed Creative Briefs"
Want to learn from the leading lights in the marketing world and listen to their unique stories? Conor Byrne, Senior Marketing Director at Indeed, interviews…
- That's What I Call Marketing
S1. Ep1: Jon Goldstone "Crisps, Posh Spice, and the Power of Creativity"
Join Conor Byrne, Senior Marketing Director at Indeed as he interviews Jon Goldstone, Managing Partner of The Brand Gym, with 25 years of marketing experience…
- That's What I Call Marketing
Trailer: That's What I Call Marketing
Welcome to That's What I Call Marketing with Conor Byrne, a new podcast all about the world of marketing. Episodes bi-weekly. That’s What I Call Marketing is…