S2. Ep 18: Tooheys, a new lease of life with Chris Allan.

That's What I Call Marketing · Jul 25, 2023 · 59m

Chris Allan is Head Marketing Core Beer at Lion in Australia and part of his role is owning the Tooheys Brand. I recently saw that this classic Australian beer had gone through a design and creative re-fresh and I was fascinated to try and find out more. If you don’t know Tooheys, it is a legendary Aussie beer, it has been around for 150 years and just sits in culture, when you order a beer you just order a New. So I was fascinated to hear about this re-fresh from Chris. In this episode we discuss:

what was the business need that drove the decision,

what was the process like,

how did he…