Latest / That's What I Call Marketing
S2. Ep11: Jon Lombardo talks B2B Marketing and building it over time
Jon Lombardo, Global Head of Research at the LinkedIn B2B institute is today's guest. In his role Jon researches how brand marketing contributes to cash flows and brings an “outside-in” approach to marketing, looking to apply mental models from other disciplines to marketing.Today we chat about Jons path to LinkedIn and some important topics for all marketers to think about
*Some important rules of marketing
*Brands are built over time, build your case over time
* The importance of reach
*How smaller B2B brands can apply the theory
*People dont buy from clowns, except they do
*The importance…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.