S2. E.14: "I absolutely love what I do" with Rita Kirwan, Marketing Director Aldi

That's What I Call Marketing · Jun 20, 2023 · 1h 1m

Rita Kirwan is Marketing Director at Aldi, and let’s face it a bit of Irish Marketing Royalty. The title of this episode says it all, Rita just loves what she does and she is exceptional at it. Rita has worked at Pernod Ricard, Largo Foods (home to the brilliant Tayto), O2 Telefonica and now at Aldi. With such diverse experience Rita has a truly unique perspective on marketing,

Today we talk about

Big budgets and small budgets,

Growing unknown brands in the US,

The pressure cooker that is retail marketing,

Managing through acquisitions and mergers

Figuring it out, when you don’t know the…