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S1. Ep6: Emer McCarthy "It’s Not Luck, It’s Insights"
Never one to shy away from controversy, Paddy Power over the years has delivered some of the most memorable PR stunts and ad campaigns in the business. This week, Conor is joined by Emer McCarthy, Head of Brand at Paddy Power. Emer delves into the key processes behind brand building and the importance of investing in relationships with her agencies, and shares some great personal anecdotes along the way too.
That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the show…
The skinny
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