Latest / That's What I Call Marketing
S1. Ep3: Kay McCarthy "How Brands Remain Relevant"
In this week’s episode, Conor Byrne is joined by Kay McCarthy, Founder and MD at MCCP, and a global brand strategy leader in her field. At Diageo, Kay shaped the Guinness brand positioning strategy to pivot the brand on its journey from being an old man’s drink to being a drink relevant for people of all generations. If you want to understand how to gather insights for a great strategy, this episode is for you!
That’s What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.
Hosted by Conor Byrne, the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.