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S2. Ep. 17: Modern Marketing Dilemmas with Mary Kyriakidi
Modern Marketing Dilemmas with Mary Kyriakidi Global Thought Leader, Insights by Kantar.
Mary and the team at Kantar recently released Modern Marketing Dilemmas which is an evidence-based guide to help marketers protect their margins. There are seven chapters in the publication filled with actionable tips to help you strengthen your brand’s intangible perceptions in the mind of consumers – what ultimately gets your brand chosen and brings tangible value to shareholders. What is great about this publication is it looks to embrace opposing perspectives. The conversation today digs into two big…
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