S1. Ep20: Jan Gooding "In The Wrong Dream - Part Two: The Client Years"

That's What I Call Marketing · Nov 29, 2022 · 43m

With Jan Gooding, one of the UK’s best-known brand marketers who in 2019 was recognised at The Drum Marketing Awards’ with a lifetime achievement honour. Jan's career has spanned agency side and client side where she worked with BT, British Gas and Aviva. This is Part Two of an unexpected two part recording and in this episide we explore Jans client side experience, how BT was a pretty terrible experience but a place Jan learnt how to get things done, how to navigate complexity and influence people, how to think about building a global marketing function , some of the audacious things she did…