S2 Ep28: The Business of B2B Brand with Rachel Fairley

That's What I Call Marketing · Oct 17, 2023 · 50m

Rachel Fairley an international marketing leader and brand strategist who specialises in revitalising brands to drive growth. Whether consulting with Siemens, EY and KLM, or working in-house at the likes of Sage, Oracle or currently HPE Rachel has delivered countless strategies over a 25 year marketing career. In 2021 was recognised as one of the top 100 global B2B marketing leaders in technology. This episode is a deep dive into the world of brand in a B2B world.

We discuss what that actually means,

The role of data in brand repositioning,

Walking the halls,

C-Suite buy in,

Recognising the…