S3 Ep27: The Cannes Sessions with Mark Ritson

That's What I Call Marketing · Jul 16, 2024 · 55m

Well for many my guest today needs no introduction, he is the outspoken marketing professor, no it's not Scott Galloway, it is the one and only Mark Ritson. We talk about something I hadn’t heard Mark talk much about in other podcasts, his early interest in marketing and his experiences with global brands. As we are at Cannes we talk about Cannes and Mark criticises the overemphasis on creativity, we hit on Marks view about the decline of American marketing education, the importance of market orientation and the misconceptions around brand purpose. We debate the role of pre-testing, the…