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S2 Ep 22; The Distinctiveness Episode
In defence of distinctiveness
Cathal Gillen is co-founder of Distinctive Brand Asset Research & Tracking agency Distinctive BAT. Cathal has a background agency and client side and has held marketing effectiveness roles in the likes of William Grant & Sons. Cathal set up the agency in 2021 and works with clients like betfair, linkedin, lipton and kerrygold.
This episode is all about distinctiveness,
What we mean when we say distinctive assets
The value of distinctive assets
How to measure that value
Why you need to care about it
Why a brand director needs to leave a legacy of distinctiveness…
The skinny
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