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S2. Ep 21: Dr. Emmanuel Probst, The Art and Science of Brand Transformation
This episode is with Dr. Emmanuel Probst Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles where he teaches consumer market research.
Emmanuel writes about consumer psychology for numerous publications like the WSJ and USA today, he is best selling author of the book brand hacks. And he is out with a new book called “Assemblage the art and science of brand transformation”
In this episode we discuss
the commercial role that marketers play in this world.
The dynamic nature of brands,
how and what brands can and cannot control
the…
The skinny
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