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S3 Ep46 Craft & Creativity: Elevating B2B Marketing with Sarah Higgins
In this episode of 'That's What I Call Marketing,' host Conor Byrne meets Sarah Higgins, a seasoned marketing professional with over 25 years of experience in marketing communications both in agencies and in-house. Sarah shares her vast knowledge on various aspects of B2B marketing, including her current role at State Street Global Advisors, where she navigates the complex landscapes of EMEA and APAC markets. Sarah was chair of the B2B judges panel at this years Eurobest awards.
What you will get from this episode
Effective B2B Marketing: Sarah delves into how to creatively approach B2B…
The skinny
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