The Singles: The hot hits of April with McDonald’s, KitKat & Bieber

That's What I Call Marketing · Apr 21, 2026 · 27m

The Singles is back with a new line-up from Tracksuit, looking at the marketing stories everyone is talking about In this episode joined by Bella & Ed we take a look at the data behind three very different moments

McDonald’s shifts the conversation away from product and towards Gen Z employees, at a time when confidence in job opportunities for young people is low. It could easily have drifted into familiar employer-brand territory, but early signals suggest it is doing something more meaningful, with trust moving among younger audiences in a category where that is not easy to shift.

KitKat…