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S5 Ep1: What KitKat Gets Right About Attention, Breaks & Consistency with Wael Jabi
Kit Kats Global Head of Marketing Shares what it really takes to build and protect an iconic global brand?
In this season opener for Season 5 of That’s What I Call Marketing, Conor Byrne is joined by Wael Jabi, KitKats Global Head of Marketing at Nestlé, for a deep conversation about brand judgement, consistency, partnerships, and the decisions that quietly shape long-term growth.
Wael’s career spans Leo Burnett, Procter & Gamble, and Nestlé, and the discussion moves well beyond surface-level case studies. Together, they explore what KitKat teaches us about resisting reinvention, diagnosing…
The skinny
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