TWICM 211: Jellyfish's Natasha Wallace On How Marketers Win with Humans & AI Without Flattening Their Brands

That's What I Call Marketing · Aug 17, 2026 · 35m

Natasha Wallace, Chief Solutions Officer for Strategy, Planning and AI at Jellyfish, joins That’s What I Call Marketing to discuss how brands can become more visible and understandable to AI without sacrificing creativity, emotion or distinctiveness.

This episode explains how marketers should approach the growing challenge of serving two audiences at once: humans, who respond to stories, feelings and ideas, and AI models, which rely on clear signals, context, trust and specificity.

In this episode, we cover:

– Why Jellyfish’s research found almost no correlation between how humans and AI…