Shows / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
The DTC Marketing Podcast with Fexingo is the daily show where Lucas and Luna cut through the noise of direct-to-consumer brand strategy, Shopify optimization, and e-commerce growth — without the hype. Each episode examines a specific DTC brand's recent performance: customer acquisition costs, retention mechanics, unit economics, and the tactical decisions behind their marketing spend. Lucas, a former journalist covering retail tech, pushes for the numbers behind the narrative; Luna, a seasoned…
Episodes
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce GrowthHow DTC Brands Use Secondhand Marketplaces to Acquire Customers
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using secondhand marketplaces like ThredUp, Poshmark…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI Product Descriptions for SEO
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are leveraging AI to generate product descriptions that…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use TikTok Shop for Live Commerce
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into the rise of TikTok Shop as a live commerce channel for direct-to-consumer brands. They…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Product Customization to Reduce Returns
In Episode 108 of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using product customization to slash return rates and…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing Without Annoying Customers
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands can use SMS marketing effectively without being intrusive…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Returns Data to Improve Product Design
Returns are every DTC founder's nightmare. But a handful of brands have flipped the script, using return reasons — not just return rates — as a product…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
Why DTC Brands Are Renting Their Products Instead of Selling
Episode 105 of The DTC Marketing Podcast dives into the rise of rental programs as a customer acquisition and retention strategy for direct-to-consumer brands…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use UGC Video in Paid Social Creative
This episode explores how DTC brands are leveraging user-generated content (UGC) video in paid social ads to reduce acquisition costs and boost conversion…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Voice Commerce to Drive Sales
In this episode of The DTC Marketing Podcast, hosts Lucas and Luna explore the emerging trend of voice commerce for direct-to-consumer brands. They dive into…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Commerce Platforms for Cross-Border Sales
This episode explores how DTC brands are expanding internationally using specialized cross-border commerce platforms. Instead of the old model of separate…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Spotify Canvas for Ad Creative
Lucas and Luna dive into how direct-to-consumer brands are using Spotify Canvas — the looping video art that plays during songs — as a surprising ad creative…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use In-Person Events for Acquisition and Retention
In this milestone 100th episode, Lucas and Luna explore how direct-to-consumer brands are rediscovering the power of in-person events to drive customer…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Rental Programs for Customer Acquisition
Episode 99 of The DTC Marketing Podcast dives into an emerging channel: product rental programs. Lucas and Luna unpack how direct-to-consumer brands are using…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using AI Voice Cloning for Brand Audio
In this episode of The DTC Marketing Podcast, Lucas and Luna explore the emerging trend of AI voice cloning for brand audio. They break down how…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI-Powered Dynamic Pricing
Episode 97 of The DTC Marketing Podcast dives into how direct-to-consumer brands are using AI-powered dynamic pricing to boost revenue and margins. Lucas and…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI Product Photography to Cut Costs
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using AI-generated product photography to slash…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI Chatbots for Customer Support
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are deploying AI chatbots for customer support—not just for…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Chat Commerce for Conversational Sales
In this episode, Lucas and Luna explore how direct-to-consumer brands are using chat commerce — messaging apps like WhatsApp and Messenger — to drive…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using AI-Powered Email Subject Lines
Lucas and Luna dive into how direct-to-consumer brands are leveraging AI tools to write and A/B test email subject lines at scale. They break down the specific…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use WhatsApp Broadcast Channels
Lucas and Luna unpack a fresh DTC retention tactic: WhatsApp broadcast channels. Lucas walks through how beauty brand Kosas used a one-way broadcast channel to…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Shopify Collabs for Creator Partnerships
Episode 91 of The DTC Marketing Podcast explores how direct-to-consumer brands are leveraging Shopify Collabs to manage creator partnerships at scale. Lucas…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Build Customer Communities on Discord
Lucas and Luna explore how direct-to-consumer brands like Glossier, MeUndies, and Skullcandy are using Discord to create genuine customer communities that…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Subscription Sampling for Customer Acquisition
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using subscription sampling—offering curated product…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Price Anchoring to Boost Perceived Value
In this episode of The DTC Marketing Podcast, Lucas and Luna explore price anchoring, a behavioral economics tactic that DTC brands use to shape how customers…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use TikTok Shop for Live Commerce
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are leveraging TikTok Shop for live commerce. They break…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing for Retention
Episode 86 of The DTC Marketing Podcast dives into SMS and MMS marketing for direct-to-consumer brands. Lucas and Luna break down how brands like Brooklinen…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Feedback Loops for Product Iteration
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are systematically using customer feedback loops to…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Podcast Ad Attribution to Optimize Spend
Lucas and Luna dive into the challenge DTC brands face measuring podcast ad effectiveness. They break down three attribution methods—promo codes, vanity URLs…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Pop-Up Shops for Customer Acquisition
In this episode of The DTC Marketing Podcast, Lucas and Luna explore why direct-to-consumer brands are opening temporary physical retail spaces despite being…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Partner With Hotels for Discovery
In episode 82 of The DTC Marketing Podcast, Lucas and Luna explore a surprising growth channel: hotel amenity partnerships. They break down how…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Google Business Profile for Local Discovery
Episode 81 of The DTC Marketing Podcast explores a surprisingly underused channel for direct-to-consumer brands: Google Business Profile. Lucas and Luna dive…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Print Catalogs for Growth
Direct-to-consumer brands are famously digital-first, but a growing number are quietly mailing print catalogs again. Lucas and Luna explore why DTC brands like…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Podcast Ads for Direct Response
Episode 79 of The DTC Marketing Podcast dives into the mechanics of podcast advertising for direct-to-consumer brands. Lucas and Luna break down why the medium…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use WhatsApp Business API at Scale
Episode 78 dives into how DTC brands are moving beyond basic WhatsApp messaging to build full-service customer experiences via the WhatsApp Business API. Lucas…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using Affiliate Creators for UGC at Scale
Lucas and Luna explore a fast-growing DTC marketing channel: using affiliate creators to produce user-generated content at scale. They break down how brands…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Zero-Party Data for Personalization
Episode 76 of The DTC Marketing Podcast explores how direct-to-consumer brands are shifting from third-party cookies to zero-party data. Lucas and Luna break…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using WhatsApp for Customer Service and Sales
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are turning WhatsApp into a powerful channel for customer…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Video Testimonials to Build Trust and Sales
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into the rising trend of authentic video testimonials for direct-to-consumer brands. They…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Podcast Sponsorships for Growth
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging podcast sponsorships as a growth channel…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI to Write Product Descriptions
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using generative AI to write product descriptions at…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use YouTube Shorts for Organic Growth
Lucas and Luna dive into the rising role of YouTube Shorts in DTC marketing, using the case study of a small skincare brand that grew 300% in six months by…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using Augmented Reality for Virtual Try-Ons
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using augmented reality (AR) for virtual try-ons to…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Community-Driven Product Design
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging community-driven product design to create…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Referral Programs for Acquisition
Lucas and Luna dive into the mechanics behind successful DTC referral programs, using the specific case of MVMT Watches which grew from zero to 600k customers…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Interactive Quizzes for Personalization
Lucas and Luna explore how DTC brands like Function of Beauty and Prose use interactive quizzes to collect first-party data, personalize product…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Shoppable Video on Connected TV
Lucas and Luna explore why direct-to-consumer brands are increasingly turning to connected TV for performance marketing. With streaming ad spend projected to…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use TikTok Shop for Full-Funnel Growth
TikTok Shop has become a major revenue driver for DTC brands, but most marketers still treat it as just another social commerce channel. In this episode, Lucas…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI Chatbots to Reduce Return Rates
Returns are a massive cost for DTC brands, with some categories seeing return rates above 40 percent. In this episode, Lucas and Luna explore how…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
Why DTC Brands Are Building Their Own Logistics Networks
Lucas and Luna explore the growing trend of DTC brands bringing logistics in-house, citing Warby Parker's 2025 decision to open three regional fulfillment…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Wishlists for Product Launches
In episode 62 of The DTC Marketing Podcast, Lucas and Luna explore an underrated conversion tool: the customer wishlist. They break down how direct-to-consumer…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing for Retention
In Episode 61 of The DTC Marketing Podcast, Lucas and Luna dive into the specific tactics DTC brands use to retain customers through SMS marketing. They…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use RFM Analysis for Segmentation
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into RFM (Recency, Frequency, Monetary) analysis as a powerful segmentation tool for…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Data Platforms for Personalization
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are leveraging customer data platforms (CDPs) to unify…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Predictive Analytics for Inventory
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are using predictive analytics to solve the inventory…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Feedback Loops for Retention
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are building structured customer feedback loops to improve…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Reviews for Product Innovation
Lucas and Luna explore how DTC brands are turning customer reviews into a product development engine, not just a social proof tool. They dig into the case of…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Livestream Shopping to Boost Sales
In this episode of The DTC Marketing Podcast, hosts Lucas and Luna explore how direct-to-consumer brands are leveraging livestream shopping to drive real-time…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Billing for Compliance and Retention
Episode 54 of The DTC Marketing Podcast dives into a growing compliance headache for direct-to-consumer brands: SMS billing consent. Lucas and Luna unpack the…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Social Listening for Product Launches
Lucas and Luna explore how direct-to-consumer brands are mining social media conversations to shape product launches before a single unit goes to production…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Gamified Loyalty to Drive Repeat Purchases
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are using gamified loyalty programs to boost repeat…