Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing Without Annoying Customers
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands can use SMS marketing effectively without being intrusive. They dig into the strategy behind text message campaigns, focusing on brands like Brooklinen and Gymshark that have mastered permission-based messaging, personalized offers, and timing to drive conversions. The hosts discuss specific tactics such as segmented lists, automated flows for abandoned carts, and the importance of clear opt-in language. Listeners will learn how to balance frequency and value, avoid common pitfalls like opt-out…
The skinny
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