How DTC Brands Use Voice Commerce to Drive Sales

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jul 9, 2026 · 7m · transcript

In this episode of The DTC Marketing Podcast, hosts Lucas and Luna explore the emerging trend of voice commerce for direct-to-consumer brands. They dive into how brands like Huel and Sephora are integrating with Amazon Alexa and Google Assistant to enable reordering, product discovery, and personalized recommendations via voice commands. Lucas breaks down the key metrics—conversion rates, average order value, and retention—for voice-driven purchases, citing data from a 2025 Voice Commerce Report showing 23 percent of smart speaker owners have made a purchase via voice. Luna shares how DTC…