Why DTC Brands Are Building Their Own Logistics Networks

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jun 20, 2026 · 6m · transcript

Lucas and Luna explore the growing trend of DTC brands bringing logistics in-house, citing Warby Parker's 2025 decision to open three regional fulfillment centers and the $200 million in savings projected over five years. They break down the trade-offs: control over unboxing experience and delivery speed versus the capital intensity of warehousing. The hosts also discuss how mid-market brands can use hybrid models with partners like ShipBob before going fully owned. A concrete look at when and why a brand should own its supply chain.

#DTC #Logistics #SupplyChain #WarbyParker #Fulfillment…