How DTC Brands Use Secondhand Marketplaces to Acquire Customers

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jul 13, 2026 · 9m · transcript

In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using secondhand marketplaces like ThredUp, Poshmark, and Depop as acquisition channels. They dig into the case of Outerknown, a sustainable menswear brand that launched an ‘Outerknown Again’ pre-owned program on ThredUp in 2025. The hosts discuss the data: how secondhand buyers have a 40 percent higher repeat purchase rate than traditional first-time buyers, and why the average order value is only 12 percent lower. They also talk about the stigma around ‘used’ products and how brands…