Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing for Retention
In Episode 61 of The DTC Marketing Podcast, Lucas and Luna dive into the specific tactics DTC brands use to retain customers through SMS marketing. They discuss the importance of segmentation, personalization, and timing, using examples like a vitamin brand that reduced churn by 25% with targeted text campaigns. They also explore opt-in strategies, message frequency, and how to avoid common pitfalls like over-messaging. The episode includes a brief, natural donation segment for listeners who value the show.
#DTCMarketing #SMSMarketing #CustomerRetention #DirectToConsumer #Ecommerce…
The skinny
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