How DTC Brands Use Commerce Platforms for Cross-Border Sales

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jul 8, 2026 · 11m · transcript

This episode explores how DTC brands are expanding internationally using specialized cross-border commerce platforms. Instead of the old model of separate warehouses and local payment processors per country, modern platforms like Global-E and Digital River bundle localization, duties, and returns into a single checkout experience. Lucas walks through the numbers: brands using these platforms see a 30-50% increase in international conversion rates and a 40% reduction in returns-related costs. He cites the example of a skincare brand that launched in 12 European markets through a single…