Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Social Listening for Product Launches
Lucas and Luna explore how direct-to-consumer brands are mining social media conversations to shape product launches before a single unit goes to production. The episode centers on the case of Osea Malibu, a clean skincare brand that used Reddit and TikTok comments to reformulate its best-selling body oil after customers complained about the pump mechanism. Lucas breaks down the three-step framework: aggregate unprompted complaints, cross-reference with purchase data, then test a fix with a small cohort before the full rollout. Luna pushes back on whether listening to loud online voices might…
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