Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use TikTok Shop for Full-Funnel Growth
TikTok Shop has become a major revenue driver for DTC brands, but most marketers still treat it as just another social commerce channel. In this episode, Lucas and Luna break down how the platform actually works as a full-funnel engine — from discovery through conversion. They walk through the case of a supplements brand that generated $2 million in a single month using TikTok Shop's affiliate program, and unpack the three metrics that matter most: video-to-order rate, commission-optimized payout, and repeat purchase rate via the platform's built-in CRM. They also discuss why brands…
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