How DTC Brands Use In-Person Events for Acquisition and Retention

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Jul 8, 2026 · 9m · transcript

In this milestone 100th episode, Lucas and Luna explore how direct-to-consumer brands are rediscovering the power of in-person events to drive customer acquisition and deepen loyalty. They break down three distinct strategies: high-touch experiential events (like Glossier's early pop-in shops and a mattress brand's sleepover experiments), community-building workshops (from a kitchenware brand's cooking classes to a supplement brand's fitness sessions), and strategic co-branded events that pool audiences and split costs. The hosts walk through the economics of each model…