Shows / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
The DTC Marketing Podcast with Fexingo is the daily show where Lucas and Luna cut through the noise of direct-to-consumer brand strategy, Shopify optimization, and e-commerce growth — without the hype. Each episode examines a specific DTC brand's recent performance: customer acquisition costs, retention mechanics, unit economics, and the tactical decisions behind their marketing spend. Lucas, a former journalist covering retail tech, pushes for the numbers behind the narrative; Luna, a seasoned…
Episodes
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce GrowthWhy DTC Brands Are Rethinking Free Shipping
In this episode of The DTC Marketing Podcast, Lucas and Luna explore why free shipping is losing its magic for direct-to-consumer brands in 2026. They dive…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using Print Catalogs to Drive Digital Sales
Forget the death of print. In 2026, a growing number of direct-to-consumer brands are mailing catalogs to customers and seeing surprising lifts in online…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Converting TikTok Views into Email Subscribers
In this episode of The DTC Marketing Podcast, Lucas and Luna explore a new playbook for turning fleeting TikTok views into durable email subscribers. Using the…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Live Chat to Cut Abandoned Carts
In this episode of The DTC Marketing Podcast, Lucas and Luna dig into a tactic most brands sleep on: live chat as a conversion tool, not just a support desk…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Cutting Ad Costs with Podcast Sponsorships
In this episode, Lucas and Luna explore how DTC brands are shifting marketing budgets toward podcast sponsorships as a way to lower customer acquisition costs…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Cross-Selling to Lift Average Order Value
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using cross-selling—not just upselling—to boost average…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Turn Creative Testing into a Growth Engine
In episode 165, Lucas and Luna dig into the surprisingly powerful tactic of creative testing — not just for cutting ad costs, but for turning your…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Predictive Analytics to Forecast Demand
In this episode, Lucas and Luna explore how direct-to-consumer brands are using predictive analytics to forecast demand and cut inventory costs. They dive into…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Email to Win Back Lapsed Customers
In episode 163 of The DTC Marketing Podcast, Lucas and Luna explore a fresh angle in retention marketing: email win-back campaigns for lapsed customers. They…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Turn Unboxing Videos into Paid Social Ads
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are mining their customer unboxing videos and turning them…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Creative Testing to Cut Ad Costs
In episode 161 of The DTC Marketing Podcast, hosts Lucas and Luna dive into how direct-to-consumer brands are cutting customer acquisition costs by testing ad…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Data Clean Rooms to Cut Ad Costs
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using data clean rooms to break free from platform…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Influencer Gifting to Cut CAC
In this episode of The DTC Marketing Podcast, Lucas and Luna dig into a strategy that looks like a cost but often behaves like a bargain: influencer gifting…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
Why DTC Brands Are Killing Their Referral Programs
In this episode of The DTC Marketing Podcast, Lucas and Luna tackle a counterintuitive trend for direct-to-consumer brands in 2026: the quiet death of the…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use User-Generated Content to Cut Ad Spend
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging user-generated content (UGC) to slash…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Live Shopping to Boost Conversion
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into live shopping as a growth channel for direct-to-consumer brands. They break down how a…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Turn Post-Purchase Emails into Upsells
In episode 155 of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using post-purchase email flows not just for…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Creative Testing to Cut Ad Costs
In Episode 154 of The DTC Marketing Podcast, Lucas and Luna dig into the rise of rapid-fire creative testing as the most reliable lever for lowering customer…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Post-Purchase Surveys to Cut Churn
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using post-purchase surveys to reduce churn and improve…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Win with SMS Marketing
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into the art of SMS marketing for direct-to-consumer brands. They explore why short, punchy…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Membership Perks to Build Loyalty
In this episode, Lucas and Luna explore how direct-to-consumer brands are moving beyond traditional loyalty programs by creating exclusive membership perks…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Returns Data to Improve Products
In this special 150th episode, Lucas and Luna dig into a counterintuitive growth lever for direct-to-consumer brands: product returns. Most founders see…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Loyalty Tiers to Boost Repeat Sales
Episode 149 of The DTC Marketing Podcast dives into the mechanics of loyalty tiers. Lucas and Luna explore how direct-to-consumer brands are moving beyond flat…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Cohort Analysis to Cut Churn
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using cohort analysis to understand customer retention…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use TikTok Shop to Drive Impulse Buys
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging TikTok Shop to turn casual scrollers into…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Packaging to Cut Returns
Returns are the silent killer of DTC margins. In this episode, Lucas and Luna dig into how packaging design directly influences return rates — not just…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS Marketing to Win Back Abandoned Carts
In this episode, Lucas and Luna dig into SMS marketing for DTC brands, focusing on the art and science of cart recovery texts. They break down why a well-timed…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use WhatsApp for Conversational Commerce
Lucas and Luna explore how direct-to-consumer brands are leveraging WhatsApp Business to drive sales, improve customer service, and build loyalty. With over…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Interactive Quizzes to Boost Conversion
In this episode, Lucas and Luna explore how direct-to-consumer brands are using interactive quizzes to personalize product recommendations, increase conversion…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Buy Now Pay Later to Lift Conversion
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging buy now pay later services like Afterpay…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Brand Collaborations to Win Customers
In episode 141 of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands use strategic brand collaborations to acquire customers and…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Unboxing for Viral Growth
This episode of The DTC Marketing Podcast explores how direct-to-consumer brands are turning packaging into a marketing channel. Lucas and Luna discuss the…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Subscription Models for Recurring Revenue
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are turning one-time buyers into recurring revenue through…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Data Clean Rooms for Privacy-Safe Targeting
With third-party cookies finally gone in 2026, DTC brands are turning to data clean rooms to keep their advertising effective and privacy-compliant. Lucas and…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How Micro-Influencers Cut DTC Customer Acquisition Costs
In this episode, Lucas and Luna explore how DTC brands are leveraging micro-influencer partnerships to reduce customer acquisition costs. They break down a…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Referral Marketing to Lower Customer Acquisition Costs
Referral marketing is one of the most cost-effective channels for DTC brands, but most get it wrong. We break down the mechanics of a successful referral…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Customer Co-Creation to Build Loyalty
This episode of The DTC Marketing Podcast dives into how direct-to-consumer brands are turning customers into product collaborators. Lucas and Luna explore the…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI Personalization for Email Marketing
In this episode, Lucas and Luna dive into how DTC skincare brand Glow Theory used AI-powered email segmentation to boost repeat purchase rates by 22% in six…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Gamification to Boost Repeat Purchases
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are using gamification to increase customer loyalty and…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use In-Person Pop-Ups to Win Online Customers
Lucas and Luna unpack a surprising trend in DTC marketing: physical pop-up stores that drive digital growth. They dive into how online-native brands like…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Voice Commerce to Boost Repeat Purchases
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are integrating voice commerce into their retention…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using Live Shopping to Drive Sales
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging live shopping — a blend of livestream…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Sound Branding for Recognition
Episode 129 of The DTC Marketing Podcast explores how direct-to-consumer brands are using sound branding to build recognition and emotional connection. Lucas…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI for Customer Reviews Analysis
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using AI to analyze customer reviews — not just for star…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI for Predictive Inventory Management
In this episode, Lucas and Luna explore how direct-to-consumer brands are using AI to predict inventory demand and reduce overstock. They focus on the case of…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Dark Stores for Same-Day Delivery
Episode 126 of The DTC Marketing Podcast explores how direct-to-consumer brands are opening dark stores – retail spaces closed to the public that serve as…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Are Using AI-Generated Video Ads That Convert
Lucas and Luna dive into the rise of AI-generated video ads for DTC brands, focusing on how tools like Synthesia and Runway are enabling small teams to produce…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use SMS for Customer Retention and Re-engagement
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are using SMS marketing to retain customers and re-engage…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use B2B Wholesale Channels for Growth
Episode 123 of The DTC Marketing Podcast explores a surprising growth lever for direct-to-consumer brands: B2B wholesale. Lucas and Luna break down how…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Augmented Reality Try-On to Cut Returns
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are deploying augmented reality try-on tools to reduce…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI for Creative Testing
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using AI tools to test ad creative before spending a…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI for Dynamic Pricing
Episode 120 of The DTC Marketing Podcast digs into dynamic pricing—how direct-to-consumer brands use AI to adjust prices in real time based on demand…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI Chatbots for Personalized Shopping
In episode 119, Lucas and Luna explore how direct-to-consumer brands are deploying AI chatbots to deliver personalized shopping experiences. They discuss the…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Chat Commerce to Convert on WhatsApp
This episode dives into the rising trend of chat commerce—using messaging apps like WhatsApp and Messenger to drive sales. Lucas and Luna explore why DTC…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Subscription Box Sampling for Customer Acquisition
Episode 117 of The DTC Marketing Podcast with Fexingo explores how direct-to-consumer brands are using subscription box sampling — including curated discovery…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Data Clean Rooms for Ad Targeting
Episode 116 of The DTC Marketing Podcast dives into data clean rooms—a privacy-compliant way for direct-to-consumer brands to share customer data with…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Affiliate Influencer Networks to Scale
In episode 115 of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are building affiliate networks with micro-influencers…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Warehouse Robots to Cut Fulfillment Costs
Episode 114 of The DTC Marketing Podcast explores how direct-to-consumer brands are using autonomous mobile robots in their warehouses to reduce fulfillment…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use Branded Podcasts for Retention
Episode 113 of The DTC Marketing Podcast digs into an underused retention channel: the branded podcast. Lucas and Luna look at how mattress startup Bear…
- The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use AI for Customer Lifetime Value Predictions
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using AI to predict customer lifetime value (CLV)…