How DTC Brands Use Cross-Selling to Lift Average Order Value

The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth · Aug 23, 2026 · 6m · transcript

In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using cross-selling—not just upselling—to boost average order value and deepen customer relationships. They break down the psychology behind smart product pairings, the difference between complementary and impulse-driven cross-sells, and how to avoid the 'cross-sell creep' that erodes trust. Using examples from a specialty coffee roaster and a skincare startup, they show how data-driven recommendation engines and post-purchase follow-ups can turn a one-time buyer into a repeat…