Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
How DTC Brands Use WhatsApp for Conversational Commerce
Lucas and Luna explore how direct-to-consumer brands are leveraging WhatsApp Business to drive sales, improve customer service, and build loyalty. With over 90% open rates and two-way messaging, DTC brands like Bombay Shaving Company and Allbirds are using WhatsApp to convert one-time buyers into repeat customers. The hosts discuss real examples, the role of AI chatbots, and how brands can start with simple broadcast lists. Plus, a look at the privacy trade-offs and why WhatsApp beats SMS for engagement. This episode is packed with actionable insights for any DTC marketer looking to meet…
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