Latest / The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth
Why DTC Brands Are Rethinking Free Shipping
In this episode of The DTC Marketing Podcast, Lucas and Luna explore why free shipping is losing its magic for direct-to-consumer brands in 2026. They dive into the economics of shipping costs, rising consumer expectations, and the shift toward paid shipping thresholds and membership perks. With specific examples from brands like Allbirds and Warby Parker, they discuss how free shipping can actually devalue products and hurt margins. The hosts also examine the psychological impact of shipping fees on conversion rates and share practical strategies for testing free vs. paid shipping models…
The skinny
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